In Google Ads, a conversion is a metric used to track if your ads are leading to sales, leads, app downloads (or pretty much anything you can think of). But what about phone calls to your business?
Imagine someone searches for your services or products on Google, clicks on your ad to end up on your landing page, but picks up their home/office phone to call you. You’d have no idea if your Google Ads campaign led to a call.
If phone leads are important to your business, it’s of utmost importance to track these calls in order to better calculate your return on investment from your ads.
Luckily, there are 2 solutions to fix this:
Google’s Solution
The Google Forwarding Phone Number is a free option created by Google to track phone calls as conversions. When you add this feature (code) to your website, the regular phone number displayed on your site will be dynamically updated to a Google Forwarding Number. If someone dials this new number, it is automatically forwarded to your business line.
The Problem:
Google’s Forwarding Number does not remain constant and may change after time; so past customers who may have written down the number may find out that it is not longer active after a while. This is especially problematic for businesses like real-estate agents, repair shops, customer support, lawyers, dentists (just to name a few), who rely on a fixed number.
Verdict:
Google’s free option is a great solution for those who don’t mind their phone number changing, but could be problematic for some business types. What’s more, Google’s option doesn’t allow you to track phone leads on other platforms (like Facebook) or offline.
Our Solution
Buzztronic Marketing now offers call tracking services in partnership with a third-party supplier. This option provides a unique number for your business — a number that will never change — that will be forwarded to your existing business line.
The Advantages:
- The number you’re assigned will remain unchanged for the duration of your services.
- Can be used for any type of advertising (even offline).
- Offers additional perks like call recording, call reporting, custom call funnels, toll-free numbers, etc.
- Most importantly: it allows your business to measure your return on investment from your ads much more accurately.
Verdict:
It’s the perfect solution for those who need a fixed number and wish to better calculate their ROI from their ad campaigns.
