Dear Google Ads, As a professional Google Ads manager, each quarter I'm inundated with phone calls from your Google Ads Strategists looking to help improve campaign performance for my clients. These calls, though they may appear to be of good intention, are unfortunately, a complete waste of time. They do...
How live chat can help customer relationships and generate more conversions
Did you know that case studies have shown that having a live chat option on your website can lead to a 48% increase in revenue per chat hour and a 40% increase in conversion rate?What's more, 79% of online customers say that they prefer live chat because of the immediacy it...
How custom landing pages can help generate more conversions and lower CPA.
Did you know that custom landing pages can greatly improve a visitor's post-click experience and is key to increasing your conversions and lowering your cost of acquisition (CPA)? Multiple case studies have shown that having highly relevant landing pages with a clear call-to- action may lower your CPA by up...
Why is it important to track phone calls to your business?
In Google Ads, a conversion is a metric used to track if your ads are leading to sales, leads, app downloads (or pretty much anything you can think of). But what about phone calls to your business?Imagine someone searches for your services or products on Google, clicks on your ad to end...
French Podcast: Les 2 Gars d’AdWords (Official Launch)
It's a go! For the past few months, I've had the honor and privilege to share the hosting duties on a new French podcast (the first of it's kind in Quebec), " Les 2 Gars d’AdWords ", with Francis Daviault, a Google Ads expert from Quebec City. Each week, we tackle a...
Insanely Useful Guide To Setting Up Your First Google Ad Grant Campaigns (Canadian Version)
Did you know that eligible non-profits can receive a 10,000 USD per month grant from Google to advertise on Google Ads? That's 120,000 USD per year of free advertising money. With Google Ad Grants, you can promote your website and your mission in the paid search results of Google. Now, there's a strict...
The Smart Guide to Google Ads Automated Bidding (Updated For 2019)
There’s a lot of talk in the industry about manual bidding. It seems to be THE way to go for experts these days. But is it really? With the rise of machine learning and automation, you could save time by using smart bidding strategies. This post will guide you through...